Regional Sales Manager – FMCG Job
Work Hours: Full-time, 08 hours per day
Salary:
Attractive
Job Deadline: 31 August 2026
Number of Jobs: 01
Hiring Entity: True North Uganda
 |
| True North Uganda |
Location: In Uganda
Job Details:
Description
TNC-MP-JD-001
JOB DESCRIPTION
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Area Sales Manager .
Job Title: Regional Sales Manager
Department Sales
Direct Reports: Sales Team Leads
Internal Relationships Sales, Marketing, Finance, Logistics, Supply Chain, and HR Departments
External
Relationships: Distributors, Agents, Wholesalers, Retailers, and Key Accounts.
Reports To: Senior Manager, Route Sales and Capability
Location Kampala
Job Purpose
The overall purpose of this job is to plan, lead, coach and oversee all sales operations and
route-to market activities in the Region to ensure the achievement of sales volume, market
share, and profitability targets for dairy products. The job holder will be responsible for
executing sales strategies, managing team performance, developing distribution networks,
and strengthening customer relationships to ensure sustainable growth and customer
satisfaction.
Responsibilities
• Develop and implement regional sales plans aligned with company objectives and
targets.
• Drive daily, weekly, and monthly sales performance of the route sales team to
ensure achievement of sales, volume, profitability and revenue goals.
• Oversee and support the execution of route-to-market strategies to enhance
product availability, visibility, and distribution efficiency.
• Monitor and analyze regional sales data, market trends, and competitor activities,
and provide actionable insights for decision-making.
• Coach, mentor, and develop Sales Team Leads to ensure consistent team
capability, motivation, and performance.
• Work closely with the marketing team to execute regional promotions, activations,
and brand visibility programs.
• Ensure compliance with company pricing policies, trade terms, and standard
operating procedures in all sales transactions.
• Manage and maintain key customer relationships, ensuring prompt resolution of
customer complaints and delivery issues.
• Lead territory expansion initiatives by identifying new markets, outlets, and
distribution opportunities.
• Collaborate with logistics and supply chain teams to ensure timely delivery of
stocks to distributors, agents, and customers.
• Track, reconcile, and report on regional sales performance, stock movements, and
returns to ensure proper accountability.
• Ensure effective route planning and utilization of sales assets (vehicles, POS
materials, etc.) to maximize efficiency.
• Monitor credit limits, collections, and payment compliance in liaison with the
finance team.
TNC-MP-JD-001
JOB DESCRIPTION
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• Prepare and present periodic performance reports and recommendations to
management.
• Perform any other duties as may be assigned by the Senior Manager, Route Sales
and Capability.
Person Specification
Skills, Experience
Education & Training
Education
• Bachelor’s degree in Sales & Marketing, Business Administration, or a related field.
Experience
• Minimum of 3–5 years’ experience in FMCG sales and distribution, preferably in
the dairy or beverages sector.
• Proven track record of leading high-performing sales teams and achieving regional
targets
Technical & Behavioural Competencies
• Strong leadership and people management skills
• Excellent sales planning and territory management skills
• Deep understanding of route-to-market and distribution models
• Strong negotiation and relationship management skills
• Analytical and data-driven decision-making ability
• Excellent communication and presentation skills
• Proficiency in MS Office and sales reporting tools
• Business acumen and strategic thinking
• Customer-centric and results-oriented mindset
• Ability to thrive under pressure and deliver against tight deadlines
Decision-Making
• The job holder has authority to make routine operational and tactical decisions
related to sales execution and team management within company policies.
Strategic decisions are made in consultation with the Senior Manager, Route Sales
and Capability.
Information
The job requires handling sensitive company sales, pricing, and customer data with
a high level of confidentiality
Working Conditions
• Working Environment: The role involves extensive travel across the Western
region, field visits, and interaction with various trade partners.
• Job Hazards: Minimal exposure to occupational hazards but may involve long
working hours and extensive field travel
Application procedure
• You can apply by submitting your cover letter and CV to
recruitment7@truenorthafrica.com with subject line Regional Sales Manager
All application documents Must be in either PDF or MS. Word
Posting Date: 2026-07-20
