Media & Digital Manager Job at Movit Products Limited

Media & Digital Manager Job

Work Hours: Full-time, 08 hours per day

Salary: Attractive

Job Deadline: 23 May 2026

Number of Jobs: 01

Hiring Entity: Movit Products Limited

Movit Products Limited

Location: In Uganda

Job Details:

Function: Marketing Job Title:

Media & Digital Manager

Department: Media & Digital Duty Station: Kampala

Reports:

Chief Marketing Officer

Supervises:

Digital & Media Supervisor

Job Purpose:

The Media & Digital Manager strategizes and executes effective advertising campaigns to promote

products or services, reaching the target audience through various media channels.

Key Internal Stakeholders.

✓ Category Management Team

✓ Sales Team

✓ Creative & Design Team

✓ Finance

Key External Stakeholders.

✓ Regulatory Bodies

✓ Advertising Agencies

✓ Media Outlets

✓ Public Relations Agencies

Functional Outputs /Activities per Key Performance areas

Strategic Planning of Digital & Media Strategy

• Collaborate with marketing and advertising teams to develop media plans aligned with the

company’s overall marketing strategy.

• Select appropriate media channels (TV, radio, print, digital, social media) to maximize campaign

effectiveness.

• Stay updated on industry trends, consumer behavior, and competitor activities to inform digital &

media strategies.

• Scan the media & digital landscape to identify emerging opportunities and innovations.

• Identify press opportunities based on evolving market and business issues.

Campaign Execution & Project Management

• Oversee the implementation of media & dgital campaigns, including ad placement, scheduling, and

creative asset delivery.

• Monitor campaign progress and make real-time adjustments to optimize performance.

• Work closely with the creative team to ensure messaging aligns with brand objectives.

• Promote additional campaigns and initiatives to support new product launches.

• Facilitate press conferences, media briefings, and public communications activities.

Media & Digital Buying

• Negotiate with media vendors and agencies to secure optimal rates and placements.

• Ensure all media buying activities remain within the approved budget.

• Manage and track media budgets, ensuring efficient allocation of resources.

• Prepare and present regular reports on budget utilization and cost efficiency.

Performance Analysis & Reporting

• Analyze campaign performance using KPIs such as reach, engagement, and conversion rates.

• Monitor all campaigns and provide data-driven insights for optimization.

• Prepare detailed reports highlighting campaign effectiveness, successes, and improvement areas.

• Use insights to continuously refine media strategies and execution approaches.

Quality Management

• Ensure all digital and media campaigns comply with brand guidelines, quality standards, and

regulatory requirements before launch.

• Implement quality control checks across campaign planning, media buying, execution, and reporting

to ensure accuracy and consistency.

• Monitor key quality KPIs such as campaign accuracy, on-time delivery, data integrity, and

error/rework rates.

• Conduct post-campaign reviews to identify performance gaps, lessons learned, and opportunities

for improvement.

• Drive continuous improvement by standardizing processes, updating SOPs, and applying insights to

enhance future campaign effectiveness.

Financial Management

• Creating and managing budgets for various marketing campaigns and initiatives which involves

estimating costs for media buying, creative production, talent fees, and other expenses associated

with advertising activities.

• Controlling costs is essential to ensure that advertising and media activities stay within budgetary

constraints.

• Analyzing the return on investment (ROI) of their campaigns to evaluate their effectiveness and

justify future spending decisions.

• Participating in negotiating contracts with various media vendors, including publishers, broadcasters,

and digital platforms, to secure favorable terms and pricing for advertising placements.

• Forecasting and long-term planning to anticipate future advertising needs and allocate resources

accordingly.

Risk and Compliance

• Ensuring all advertising campaigns and media & digital activities comply with relevant laws, regulations,

and industry standards.

• Conducting risk assessments of media & digital campaigns to identify potential legal, financial, and

reputational risks through developing strategies to mitigate these risks while maximizing the

effectiveness of campaigns.

• Collaborating with legal and compliance teams, the manager will develop and implement advertising

and media policies and procedures to ensure compliance with regulations and mitigate risks.

• Monitoring advertising and media activities to detect any non-compliance or potential risks.

• Staying informed about developments in advertising regulations, media trends, and industry best

practices is crucial.

Minimum Qualification Requirements:

• Bachelor’s degree in Marketing, Communications

or related field.

• Post Graduate Diploma in Marketing. Master’s

degree in business Administration is an added

advantage. Marketing Professional certification

desirable.

Related Minimum Experience:

• 4 to 6 years social media & digital experience,
including scheduling and calendar management,
copywriting, and publishing.

Competencies Required:
Behavioural
• Must have the ability to analyze market trends, consumer behavior, and competitors’ strategies to
develop effective advertising and media plans that align with the organization’s goals and objectives.
Leadership
• Must be a focused and have an appreciation of the Core values of Team, Integrity, Innovation,
Customer Focus, and Accountability (TIICA)
• Strong Leadership potential to effectively drive a business agenda.
Knowledge.
• Understanding media channels and platforms which includes staying abreast of emerging
technologies, trends in traditional and digital media, audience demographics, and the effectiveness
of different advertising mediums.
Skills
• Leadership Skills
• Creative Direction
• Digital Marketing
• Strategic Thinking
• Communication Skills
• Client Relationship Management
• Problem-Solving Abilities
• Adaptability and Resilience